Primer is a brand development agency located just north of Philadelphia in the historic town of Hatboro, Pennsylvania. We collaborate with our clients to create effective brand strategies and award winning creative.

Creative director and proprietor, Brian Isserman, has years of experience developing brands for clients such as Adidas, AlphaBroder, Champion, Chivas Regal Scotch, ConAir Corporation, Hanes, The Hershey Company, Johnson & Johnson, JustBorn candies, Mercedes Benz USA, Proctor and Gamble, Seagrams, and The Wharton School at The University of Pennsylvania.


Built in 1950, our storefront studio was originally the home of the William Beifuss – Hatboro Shoe Repairing Service. Now the storefront serves a dual purpose as our home for brand development and as a non-traditional gallery space supporting the graphic arts.

Several times a year we have events at the studio that highlight the professionals that support branding in the disciplines of illustration, photography, and design. It’s inspiring to see the talent, diversity and creativity that these pros bring to our industry. If you would like to be notified of our events please subscribe to our updates.

Great brand building is great story telling and we really wanted to surround ourselves with things that have history, purpose and interesting stories. All of the pieces in our studio have been curated by us and in many cases, restored by us. We get great satisfaction from saving these beautifully made objects.


Built in 1872 by George Phineas Gordon, our Geo. P Gordon Platen Press was purchased locally and painstaking disassembled, cleaned, oiled and put back into working order over the course of six months. At close to 1000 lbs. of cast iron, it was a labor of love that involved many long hours behind the studio scrubbing parts with kerosene to remove over 140 years of ink, grease, and dirt.

It’s a welcome presence in our studio that reminds us to approach each project with the same careful craftsmanship and attention to detail that was needed to clearly convey a message in the beginning of the last century. If you are interested in learning more about letterpress printing or would like to see a demonstration, please contact us.


We are grateful to the people that have helped us source, build, and create such a great studio space. We feel extremely lucky to be able to come here everyday. We would like to thank and recommend the following businesses that helped us make our vision a reality.

  • BuckminsterGreen
  • Three Potato Four
  • Provenance
  • Dorset Finds
  • Nutmegger Workshop

Primer is located in historic Hatboro, Pennsylvania. Founded in 1715, by English hatter John Dawson, Hatboro was originally named the village of Billet after the Crooked Billet Inn that stood along the stage coach route between Philadelphia and New York. In the summer of 1777, on the way to his Moland House headquarters, George Washington and his officers stopped for dinner at the Crooked Billet Tavern and resupplied his troops from the grist mill that still stands on Pennypack creek.

In 1740 the town was renamed Hatborough and in 1880 shortened to Hatboro by Postmaster John Wanamaker to fit into the new postal system of the time. It's a quirky town filled with history, diverging cultures and great food. We are proud to call it our home away from home.